More heads roll as CHUM AM hops into bed with CP24
At five tomorrow morning, the once mighty AM powerhouse 1050 CHUM is relinquishing its self-proclaimed title as home to “Toronto’s greatest hits” and playing second fiddle as an adjunct to CTV all-news cable net CP24.
CTV announced today that CP24 will “extend its brand” within the GTA with the launch of CP24 Radio 1050, effectively launching a double-pronged attack on Rogers Communications’ successful all-news AM740 and City-TV brands.
In making the announcement, linked to the launch of a 5 am CP24 Breakfast news show, CP24 VP/GM Bob McLaughlin said: “This exciting new program, coupled with CP24 Radio 1050, enables us to deliver an unprecedented level of service to our viewers and listeners unlike anywhere else in the city.”
Unfortunately, the jocks at 1050 CHUM are not likely to share in the euphoria of the all-news merger. And the transparency of news and information somehow overlooked the fact that the deal means a further reduction in the head count at the AM. According to one insider, gone are David “Geets” Haydu, Kerry French, Lystra Doyle Wood who was the news secretary, Niki in traffic, 1050 CHUM morning guy and ex of CHUM-FM personality Gord James, and engineer Marc Wiseman
This past Nov., CP24 launched a new on-air look complete with a state-of-the-art newsroom. New technology included eight, robotic, in-studio cameras as well as high-tech video display walls that serve to brand the channel’s various programs. Banks of computers running CP24’s advanced weather and traffic systems are prominently featured throughout the set.
With a daily average audience reach of more than one million viewers, CP24 remains Toronto’s destination for breaking news, delivering top-rate coverage on issues that are relevant to Torontonians. CP24’s new website, cp24.com, attracts almost 600K unique visitors who are viewing 5.5M pages per month.




Tags:
1050 CHUM FOREVER!