by David on September 19, 2011
by FYI Editor on March 15, 2011
by FYI Editor on March 11, 2011
by FYI Editor on March 10, 2011
by FYI Editor on March 8, 2011
by FYI Editor on February 23, 2011
by FYI Editor on February 21, 2011
by FYI Editor on February 18, 2011
The average price of reaching 1,000 households with a 30-second spot in prime time, according to Media Dynamics, has jumped from $8.28 in 1986 to $22.65 in 2008 — but effectively more like $32, because between 150 and 200 of those 1000 households use DVRs to skip past the ads.
— Bob Garfield, Ad Age
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