I know the argument: There is way too much money in television advertising, even with decreasing effectiveness, to make any radical changes to the viewing experience. That’s all fine and good, but people are changing the way they consume media content. People are finding ways to get at the content they want, when they want it and without significant interruption. Really, it has been a decade since Seth Godin introduced the concept of permission marketing — and I still have to look at a banner advertisement on my television when I’m checking out the program guide through my cable box. The fact that I even need a program guide today is a testament to the lack of innovative thinking. Bottom line is this: If cable doesn’t get its act together in 2009, it will simply be replaced. — Joe Marchese, Online Spin