A new Gold and Platinum awards program for mobile ringtones has been announced today by the Canadian Recording Industry Association (CRIA).
The program rings in with 43 ringtones awarded Platinum – 15 of them achieving Double-Platinum or higher – and another 17 ringtones awarded Gold.
Platinum certification is awarded for sales of 40,000 ringtones and Gold for 20,000 ringtones.
“Ringtones are another way Canada’s recording industry is getting music to fans where they want it and how they want it,” said CRIA President Graham Henderson in announcing the new classification.
“The new awards program celebrates not only the artists behind the most popular ringtones, but also the burgeoning genre of mobile music and the fans who are discovering it.”
Sales of master ringtones – original song recordings downloaded by mobile phone subscribers to replace standard ring sounds – represented approximately 45 percent of Canada’s digital music sales in 2007.
“Canada’s music industry is working hard to build a stronger legitimate digital music marketplace in this country,” Henderson said. “The recognition of top-selling ringtones is another step forward in bringing digital music sales into the consumer mainstream.
“While the online and mobile formats are still just a small though growing part of music sales in Canada, they offer hope to artists and the recording industry of brighter days ahead.”
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The first Gold and Platinum-certified ringtones include:
- Smack That (Akon) – 8X Platinum
- Sexy Back (Justin Timberlake) – 6X Platinum
- Ridin’ (Chamillionaire) – 6X Platinum
- This is Why I’m Hot (Mims) – 5X Platinum
- Promiscuous (Nelly Furtado) – 3X Platinum
- Temperature (Sean Paul) – 3X Platinum
- Beautiful Girls (Sean Kingston) – 3X Platinum
- Crazy (Gnarls Barkley) – 2X Platinum
- Girlfriend (Avril Lavigne) – 2X Platinum
- Paralyzer (Finger Eleven) – Platinum
- You’re Beautiful (James Blunt) – Platinum
- Make it Rain (Fat Joe) – Platinum
- Ms. New Booty (Bubba Sparxxx) – Gold
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Digital Certification Program - Sales Levels
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CERTIFICATION DIGITAL DOWNLOAD MASTER RINGTONE
LEVEL
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Gold 20,000 20,000
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Platinum 40,000 40,000
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Double Platinum 80,000 80,000
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Triple Platinum 120,000 120,000
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Platinum x 4 160,000 160,000
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Platinum x 5 200,000 200,000
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Platinum x 6 240,000 240,000
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Platinum x 7 280,000 280,000
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Platinum x 8 320,000 320,000
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Platinum x 9 360,000 360,000
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Diamond 400,000 400,000
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Double Diamond 800,000 800,000
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The full list of Gold and Platinum ringtone certifications
will be posted on the CRIA website


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