The FYI Weekly Index of fast facts & hard numbers takes a look at Celine Dion’s incredible romance with Montreal, the Olympics, Metallica’s album sales, and Google’s single largest story of the day – Madonna’s opening concert date in Wales. As with most all global tours, the production becomes a virtual city on the road. Madonna’s Sticky & Sweet tour is no exception; in fact, the complement at start-up numbers 250 specialists, offering everything from tax advice to instant hemming.
201600: Attendance to see Celine Dion over nine shows at Montreal’s Bell Centre. – Estimate based on capacity of venue.
57 Million: Number of albums Metallica has sold in the USA. – RIAA
$894 Million: Amount NBC paid for exclusive Olympic broadcast rights. -NBC
$1 Billion: Amount garnered by NBC in advertising revenue from the games. – NBC
$5.75 Million: NBCOlympics.com video-ad revenue from the Games. – eMarketer Inc.
27.7 Million: Average nightly viewership of the Olympic games on NBC. – Nielsen Media Research
42 Million: Number of unique users visiting the NBCOlympics.com website. – NBC
2000:Â Number of hours of live online coverage NBC provided. – NBC
1 Million: Unauthorized downloads of the Olympics opening ceremony on Pirate Bay. – Olympic Committee
211 Million: Number of people who watched the Olympics on NBC broadcast and cable properties. – Nielsen Media Research
Sticky & Sweet Tour By Numbers
3500: Number of individual wardrobe elements for tour
653: Hours of rehearsal time for Madonna and band for the S&S tour
250: Number of travelling personnel
200: Triangle sponges used to apply makeup
180: Q-Tips used for entire tour (3 per night)
120: Powder puffs
100: Pairs of out of stock fishnet, pantyhose in old style weave, purchased for Madonna via ebay and local dance shops
100: Pairs of kneepads
69: Guitars
36: Different Designers contributed to the onstage wardrobe
30: Wardrobe Trunks travel to each venue
28: Maximum number of performers on stage
20: Nationalities represented in touring stuff (including Japanese, Israeli, Russian, Romanian, Australian and Algerian)
18: Racks of clothing for band, dancers and gypsies
16: Caterers
12: Seamstresses working non stop in Cardiff to finish costumes for opening night
12: Travelling trampolines used in training by Madonna and dancers
10: Number of large flight cases of medical supplies
10: Number of guitars Madonna will travel with
9: Number of people working in wardrobe department
8: Major Madonna Costume changes
5: Number of people it takes to change Madonna into next costume
5: Keyboards on stage for Kevin Antunes, Musical Director
4: Large freezers to carry ice packs for Madonna and dancers
4: YSL Lipsticks will cover entire tour
3: Romanian gypsy musicians playing acoustic instruments
3: Racks of clothing contain Madonna’s stage wardrobe
3: Shu Uemura eyelash curlers
2: Rigs for DJ set up
2: Number of stages
1.5 Minutes: Shortest time required to change Madonna’s costumes between numbers
1 Chiropractor
1 Personal trainer
1 Masseuse
1 Set of Swarovski crystal ear phones for DJ
Source: – Madonna tour website
1414: Number of newspaper reports on the opening concert date in Cardiff. – Google

