Live Nation reports that the Pemberton Festival reached its full capacity of 40,000 music fans this past weekend, making the three day event a triumphant success in its first year.
“We built a world-class music festival from scratch which attracted the world’s most successful and talented artists and music fans from every corner of the globe,†said Shane Bourbonnais, President of Touring and Business Development for Live Nation Canada.
“The lessons we’ve learned as the global leader in festival production and the enormous support we received from the government and people of Pemberton all came together to create a one-of-a-kind event that we expect to produce for many years to come.â€
He added that the festival capitalized on the firm’s vertically integrated platform, with the company producing the festival, handling all of the ticketing, website, merchandise and creative services.
Featuring two stages and two performance tents, a festival village and camping facilities which drew more than 21,000 campers as well as an RV park, the Pemberton Festival lineup included more than 120 performers in all. Live Nation estimates that the festival generated more than $20 million for the local economy but did not elaborate.
Rolling Stone exclaimed that “the first annual Pemberton Festival will gladly take the title of next Glastonbury.â€
