Star poower boosted the Sunday, Sept 13 2009 Country Music Awards CBC-telecast by 60%, according to figures released yesterday by the Canadian Country Music Assoc.
This year’s broadcast, directed by Morris Abraham and produced by Corkscrew Media, averaged 748,000 viewers for the evening, with ratings peaking at slightly more than 1 million towards the end of the program. A repeat broadcast of the show at midnight garnered an additional 60,000 viewers.
“Not since Shania has the CCMA Awards turned in numbers like this year’s show,” said Jim Cressman, Co-Chair of the CCMA Television Committee. “Obviously, the star power of icons like Reba and Martina McBride, coupled with a tremendous list of world-class Canadian performers that included Johnny Reid, brought eyeballs to our program and resulted in one of the most watched award shows in the history of the CCMAs.â€
The awards benefited significantly from the switch to a Sunday night broadcast and a strong lineup of performers, including McEntire, McBride, Reid, Doc Walker, Terri Clark, Crystal Shawanda and Emerson Drive. An audio glitch at the top of last year’s show contributed to poor ratings last yar.
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