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The average price of reaching 1,000 households with a 30-second spot in prime time, according to Media Dynamics, has jumped from $8.28 in 1986 to $22.65 in 2008 — but effectively more like $32, because between 150 and 200 of those 1000 households use DVRs to skip past the ads.
— , Ad Age
The beta version has its flaws and doesn’t always turn up the precise act or song the user is searching for, and so far the new feature is restricted to the US of A.
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